NEW YORK — Suddenlink Communications is making an aggressive push to expand its business as a content provider, launching new product lines including the video-on-demand video service, the audio streaming service, and its mobile app.
The company, based in New York, announced Tuesday that it had entered into an agreement with Google for “content delivery network” (CDN) services, a name that the company says is part of its push to connect with a growing customer base of content creators and publishers.
The terms of the deal were not disclosed.
SuddenLink is a provider of cloud-based services that allow its content to be delivered over the Internet to devices and consumers.
The service includes an Android app, YouTube mobile app, and an iOS app.
In addition to its video-streaming service, SuddenLink also offers audio-streamer services, including an online audio-visual portal.
The CDN business is an emerging field in the digital content market that is becoming increasingly popular as content creators, such as musicians, film makers, and video game developers, seek to reach an audience on platforms like Apple TV, Roku, Amazon Fire TV, and Google Chromecast.
The growing popularity of these streaming services, along with new technological developments, has driven CDNs to invest heavily in new services.
In April, Sutter Media, the largest CDN provider, announced a $500 million investment in a new service, called NextGen, which it called “the first of its kind.”
The Suddenlink deal follows a deal with Google in which the search giant acquired video-service company Vine in 2015.
The deal valued the company at $2.5 billion, according to data compiled by market researcher Canaccord Genuity.
Sutter Media’s new service offers “unique benefits for content creators in a rapidly evolving marketplace,” said Sutter Vice President of Product Marketing Andrew Shultz.SUTTER MEDIA — The next generation of content delivery is now available to anyone who can create a channel that has the potential to reach a global audience.
We are confident that this new, innovative, and unique service will be a key contributor to Suddenlinks success in this next-generation market.
Suddenstream is a content delivery network that brings together thousands of content producers and publishers in the United States, Europe, and around the world.
The Suddenload service, launched in March, is the fastest and most reliable way to stream your videos from your device to a new audience.
The next generation video-services of the future will be created by and for content producers, publishers, and creators.
NewWave Communications is a division of SuddenMedia, which is a company that creates content for streaming, video, and audio applications.
NewWave Communications provides content creation services including the Suddenwave and NewWave app platforms.
The company has an extensive portfolio of video-sharing apps for iOS and Android.SUDDENLINE — With its partnership with Google, SUTTERMEDIA is the latest in a long list of companies that are joining forces with the Google search giant to bring new services to the digital world.
In May, Google announced a deal to buy the audio-video portal site SoundCloud for $1.5 million.
In June, Suter Media announced a partnership with Netflix to create the next generation audio-music streaming platform, Spotify.
In September, Spotify launched a new streaming music service called Prime Music, which offers unlimited access to its catalog of over 1,200 tracks.
In the same month, the company launched its new service with Apple, called iHeartRadio, which will allow users to stream music from Apple Music to their devices.
In November, SutterMedia announced its acquisition of the music streaming service Vevo.
The two companies said they will merge their respective businesses and work on new services that will connect people to music they love.
Sutter Media’s CEO, David Shultz, told the Wall Street Journal that his company is investing heavily in the new services and that the companies have a common goal: to reach more people.
“We see this as a way to deliver to our audience what they want from us,” he said.
“That’s why we’re doing it.”
The companies also said they are in talks with major music labels about licensing music from their services to create a music-streamable music platform.
The two companies are also working on a “new product,” according to a press release from Sutter.
The new product will be unveiled in the near future.
Sutter is not disclosing details about the product or any pricing or release date.SURVIVING MUSICTOGETHERS’ CREDIT: SuddenStream and SuddenRadio are owned and operated by SutterMedia, Inc.